Eeziblue makes pool care simple. Our mineral-based algaecide replaces the guesswork of traditional pool maintenance with one easy-to-use product that works alongside chlorine to keep water sparkling clear, 365 days a year.

Our story

Eeziblue was formulated in 2003 in South Africa by a team of pool professionals frustrated with the overwhelming array of chemicals and complicated routines required to keep a pool clean. They set out to create something different: a single, mineral-based product that was simple to use, cost-effective, and gentle on swimmers and the environment.

After years of testing on real pools across their professional maintenance routes, the original formula was refined into what Eeziblue is today. It works with your existing chlorine rather than replacing it, dramatically reducing the amount of chlorine your pool needs while keeping water consistently clear.

A globally trusted formula

Over two decades later, Eeziblue is the leading all-in-one pool care formulation in Africa and is now certified and approved for use in Australia and the United States. It is endorsed by Fluidra, the largest pool company in the world, under their blu52 brand in South Africa and Australia.

Few pool care formulations can claim this level of global accreditation and track record. Tens of thousands of pools rely on Eeziblue every month to stay clean, clear, and easy to maintain.

How Eeziblue works

Eeziblue is a proprietary blend of minerals that targets the algae and bacteria your chlorine would normally have to fight on its own. By taking on the bulk of that workload, Eeziblue allows your pool to operate effectively with significantly less chlorine.

The result is a healthier swimming environment, lower chemical costs, and water that stays clear through weather changes and seasonal swings. Every Eeziblue product also includes built-in clarifiers to add an extra layer of sparkle to your water all year round.

Why pool owners choose Eeziblue

• An environmentally friendly alternative to traditional chemical-heavy pool care
• Slashes monthly chemical costs by reducing chlorine consumption
• Improves water clarity and resistance to weather changes
• Creates a healthier swimming environment by significantly reducing harmful disinfectant by-products (DBPs) that chlorine adds to pool water daily
• Keeps your pool sparkling clear 365 days a year
• Eliminates the need for expensive phosphate removers and additional stabilizers
• Simple, predictable monthly dosing with no guesswork

Meet the team

Eeziblue is run by a small, dedicated team that genuinely cares about pool care. From product development to customer support, every part of our business is built around making your pool easier to maintain and more enjoyable to swim in.